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1 advertisement rate
рекл. = advertising rate -
2 advertisement rate
см. advertising rateEnglish-russian dctionary of contemporary Economics > advertisement rate
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3 advertisement rate
1) Экономика: тариф за публикацию рекламы2) Реклама: рекламный тариф -
4 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
5 rate
1. n1) норма; размер2) ставка, тариф; такса; расценка3) курс (валюты, ценных бумаг); цена4) скорость, темп5) процент, доля; коэффициент6) разряд, сорт7) местный налог; коммунальный налог
- accident rate
- accident frequency rate
- accounting rate
- accumulated earnings tax rate
- accumulated profits tax rate
- actuarial rate
- administered rate
- ad valorem
- advertising rate
- advertisement rate
- agreed rate
- air freight rates
- all-commodity rate
- all-in rate
- amortization rate
- annual rate
- annual average growth rate
- annual interest rate
- annualized rate of growth
- annual percentage rate
- annual production rate
- anticipated rate of expenditures
- any-quantity rate
- applicable rate
- area rate
- average rate
- average rate of return
- average annual rate
- average growth rate
- average tax rate
- average weighted rate
- backwardation rate
- baggage rate
- bank rate
- bank discount rate
- bank's repurchase rate
- base rate
- base lending rate
- basic rate
- rate rate of charge
- basing rate
- basis rate
- benchmark rate
- benchmark overnight bank lending rate
- berth rate
- bill rate
- birth rate
- blanket rate
- blended rate
- bond rate
- bonus rates
- borrowing rate
- bridge rate
- broken cross rates
- broker loan rate
- bulk cargo rate
- burden rate
- buyer's rate
- buying rate
- cable rates
- call rate
- call loan rate
- call money rate
- capacity rate
- capital gain rate
- capitalization rate
- carload rate
- carrier rate
- carrying over rate
- cash rate
- ceiling rate
- central rate
- cheque rate
- check rate
- class rate
- clearing rate
- closing rate
- collection rate
- column rate
- combination rate
- combination freight rate
- combination through rate
- combined rate
- commercial bank lending rates
- commission rate
- commitment rate
- commodity rate
- common freight rate
- compensation rate
- compound growth rate
- composite rate
- concessionary interest rate
- conference rate
- consumption rate
- container rate
- contango rate
- conventional rate
- conventional rate of interest
- conversion rate
- cost rate
- coupon rate
- credit rates
- cross rate
- cross-over discount rate
- crude rate
- curb rate
- currency rate
- current rate
- current rate of exchange
- customs rate
- cutback rate
- daily rate
- daily wage rate
- day rate
- death rate
- deck cargo rate
- default rate
- demand rate
- demurrage rate
- departmental overhead rate
- deposit rate
- deposit interest rate
- depreciation rate
- discharging rates
- discount rate
- dispatch rate
- distress rate
- dividend rate
- double exchange rate
- downtime rate
- drawdown rate
- drawing rate
- dual rate
- duty rate
- earned rate
- earning rate
- economic expansion rate
- economic growth rate
- effective rate
- effective rate of return
- effective annual rate
- effective exchange rate
- effective tax rate
- employment rate
- enrollment rate
- equalizing discount rate
- equilibrium exchange rate
- equilibrium growth rate
- estimated rate
- euro-dollar exchange rate
- evaluated wage rate
- exchange rate
- exchange rate to the dollar
- existing rates
- exorbitant rate
- exorbitant interest rate
- expansion rate
- expenditure rate
- export rate
- express rate
- extraction rate
- face interest rate
- failure rate
- fair rate of exchange
- favourable rate
- final rate
- financial internal rate of return
- fine rate
- first rate
- fixed rate
- fixed rate of exchange
- fixed rate of royalty
- fixed interest rate
- flat rate
- flexible exchange rate
- floating rate
- floating exchange rate
- floating interest rate
- floating prime rate
- floor rate of exchange
- fluctuant rate
- fluctuating rate
- forced rate of exchange
- foreign rate
- foreign exchange rate
- forward rate
- forward exchange rate
- free rate
- free exchange rate
- freight rate
- future rate
- general rates
- general rate of profit
- general cargo rates
- going rate
- going market rate
- going wage rates
- goods rate
- graduated rate
- group rate
- growth rate
- guaranteed wage rate
- handling rate
- high rate
- high rate of exchange
- high rate of productivity
- higher rate
- hiring rate
- hotel rates
- hourly rate
- hourly wage rate
- hurdle rate
- illness frequency rate
- import rate
- incidence rate
- income tariff rates
- increment rate
- individual tax rate
- inflation rate
- info rate
- inland rate
- insurance rate
- insurance premium rate
- interbank rate
- interbank overnight rate
- interest rate
- interest rate on loan capital
- internal rate of return
- job rates
- jobless rate
- key rates
- labour rates
- leading rate
- legal rate of interest
- lending rate
- less-than-carload rate
- liner rates
- liner freight rates
- loading rates
- loan rate
- loan-recovery rate
- local rate
- Lombard rate
- London Interbank Offered Rate
- London money rate
- long rate
- low rate
- lower rate
- margin rate
- marginal rate
- marginal tax rate
- marine rate
- marine transport rate
- market rate
- market rate of interest
- maximum rate
- maximum individual tax rate
- mean rate of exchange
- mean annual rate
- measured day rate
- members rate
- merchant discount rate
- minimum rate
- mixed cargo rate
- minimum lending rate
- minimum tax rate
- mobilization rate
- moderate rate
- monetary exchange rate
- money rate of interest
- money market rate
- monthly rate
- monthly rate of remuneration
- mortgage rate
- mortgage interest rate
- multiple rate
- multiple exchange rate
- municipal rates
- national rate of interest
- natural rate of growth
- natural rate of interest
- negative interest rate
- net rate
- New York interbank offered rate
- nominal interest rate
- nonconference rate
- nonresponse rate
- obsolescence rate
- occupational mortality rate
- offered rate
- official rate
- official rate of discount
- official exchange rate
- one-time rate
- opening rate
- open-market rates
- operating rate
- operation rate
- option rate
- ordinary rate
- output rate
- outstripping growth rate
- overdraft rate
- overhead rate
- overnight rate
- overtime rate
- paper rate
- parallel rate
- parcel rate
- par exchange rate
- parity rate
- par price rate
- part-load rate
- passenger rate
- pay rates
- pegged rate
- pegged exchange rate
- penalty rate
- penalty interest rate
- percentage rate of tax
- per diem rates
- personal income tax rate
- piece rate
- piecework rate
- port rates
- postal rate
- posted rate
- power rate
- preferential rate
- preferential railroad rate
- preferential railway rate
- present rate
- prevailing rate
- prime rate
- priority rates
- private rate of discount
- private market rates
- production rate
- profit rate
- profitability rate
- profitable exchange rate
- progressive rate
- proportional rate
- provisional rate
- purchase rates
- purchasing rate of exchange
- quasi-market rate
- rail rates
- railroad rates
- railway rates
- real economic growth rate
- real effective exchange rate
- real exchange rate
- real interest rate
- reciprocal rate
- redemption rate
- rediscount rate
- reduced rate
- reduced tax rate
- reduced withholding tax rate
- reference rate
- refinancing rate
- reject frequency rate
- remuneration rate
- renewal rate
- rental rate
- repo rate
- response rate
- retention rate
- retirement rate of discount
- royalty rate
- ruling rate
- sampling rate
- saving rate
- scrap frequency rate
- seasonal rates
- second rate
- sellers' rate
- selling rate
- settlement rate
- shipping rate
- short rate
- short-term interest rate
- sight rate
- single consignment rate
- soft lending rate
- space rate
- special rate
- specified rate
- spot rate
- stable exchange rate
- standard rate
- standard fixed overhead rates
- standard variable overhead rates
- standard wage rate
- statutory tax rate
- steady exchange rate
- step-down interest rate
- stevedoring rates
- stock depletion rate
- straight-line rate
- subsidized rate
- survival rate
- swap rate
- tariff rate
- tax rate
- taxation rate
- tax withholding rate
- telegraphic transfer rate
- temporary rate
- third rate
- through rate
- through freight rate
- time rate
- time wage rate
- today's rate
- top rate
- total rate
- trading rate
- traffic rate
- tramp freight rate
- transit rate
- transportation rate
- treasury bill rate
- turnover rate
- two-tier rate of exchange
- unacceptable rate
- unemployment rate
- uniform rates
- uniform business rate
- unofficial rate
- unprecedented rate
- utilization rate
- variable rate
- variable interest rate
- variable repo rate
- volume rate
- wage rate
- wage rate per hour
- wastage rate
- wear rate
- wear-out rate
- wholesale rate
- worker's rate
- year-end exchange rate
- zero interest rate
- zone rate
- rate for advances against collateral
- rate for advances on securities
- rate for cable transfers
- rate for a cheque
- rates for credits
- rates for currency allocations
- rate for loans
- rate for loans on collateral
- rate for mail transfers
- rate for telegraphic transfers
- rate in the outside market
- rate of accumulation
- rates of allocation into the fund
- rate of allowance
- rate of assessment
- rate of balanced growth
- rates of cargo operations
- rate of change
- rate of charge
- rate of commission
- rate of compensation
- rate of competitiveness
- rate of conversion
- rate of corporate taxation
- rate of cover
- rate of currency
- rates of currency allocation
- rate of the day
- rate of demurrage
- rate of dependency
- rate of depletion
- rate of deposit turnover
- rate of depreciation
- rate of development
- rate of discharge
- rate of discharging
- rate of discount
- rate of dispatch
- rate of duty
- rate of exchange
- rate of expenditures
- rate of expenses
- rate of foreign exchange
- rate of freight
- rate of full value
- rate of growth
- rate of increase
- rate of increment
- rate of inflation
- rate of input
- rate of insurance
- rate of interest
- rate of interest on advance
- rate of interest on deposits
- rate of investment
- rate of issue
- rates of loading
- rates of loading and discharging
- rate of natural increase
- rates of natural loss
- rate of option
- rate of pay
- rate of premium
- rate of price inflation
- rates of a price-list
- rate of production
- rate of profit
- rate of profitability
- rate of reduction
- rate of remuneration
- rate of return
- rate of return on capital
- rate of return on the capital employed
- rate of return on net worth
- rate of royalty
- rate of securities
- rate of stevedoring operations
- rates of storage
- rate of subscription
- rate of surplus value
- rate of taxation
- rate of turnover
- rate of unloading
- rate of use
- rate of wages
- rate of work
- rates on credit
- rate on the day of payment
- rate on the exchange
- rate per hour
- rate per kilometre
- at the rate of
- at the exchange rate ruling at the transaction date
- at a growing rate
- at a high rate
- at a low rate
- at present rates
- below the rate
- accelerate the rate
- advance the rate of discount
- align tax rates
- apply tariff rates
- boost interest rates
- boost long-term interest rates
- boost short-term interest rates
- charge an interest rate
- cut rates
- cut interest rates by a quarter point
- determine a rate
- establish a rate
- fix a rate
- grant special rates
- increase rates
- maintain high interest rates
- levy rates
- liberalize interest rates
- liberalize lending rates
- lower the rate of return
- mark down the rate of discount
- mark up the rate of discount
- prescribe rates
- quote a rate
- raise a rate
- reduce a rate
- reduce turnover rates of staff
- revise rates
- set rates
- slash interest rates
- step up the rate of growth
- suspend a currency's fixed rate
- upvalue the current rate of banknotes
- slow down the rate2. v1) оценивать, определять стоимость, устанавливать цену
- rate local and offshore funds -
6 rate
1. сущ.1) общ. размер, величина; уровень; норма (характеристика количества, частоты и т. п., особенно выраженная в расчете на единицу чего-л., напр., на тысячу жителей, на один год и т. д.)See:buyers rate, buyers' rate, death rate, morbidity rate, homes per rating point, repeat rate, trial rate2)а) эк. (тарифная) ставка, тариф; такса; расценка (зафиксированная в прейскуранте цена товара или услуги, напр., тариф за перевозки, тариф за коммунальные услуги, стоимость единицы рекламной печатной площади или коммерческого эфирного времени в средстве массовой коммуникации и т. п.); ценаto buy [to sell\] at a high rate — купить [продать\] по высокой цене
See:ad valorem rate, advertisement rate, advertising rate, bound rate, class rate, commodity rate, customer rate, rate book, rating 6)б) эк. ставка (величина причитающегося платежа, выраженная в процентах от используемой в качестве базы суммы, напр., ставка налога, ставка таможенной пошлины, процентная ставка)See:ad valorem rate, interest rate, tax rate, discount rate, accrual rate, actuarial interest rate, insurance rate, gross rate, net rate, salary rate, rating 6)в) фин. курс (цена, по которой продаются на бирже товары, ценные бумаги и валюта)See:г) эк. оценка, оценочная стоимость3) общ. пропорция, отношение; коэффициент, показатель; степень; процент, доляrate of rejected claims was 24% — доля отклоненных требований составляла 24%
See:emigration rate, rate of return, abandon rate, accident frequency rate, accident severity rate, export participation rate4) общ. темп; скоростьSee:5) эк. разряд, сорт; классfirst rate goods — товары первого сорта, высококачественные товары
6) эк., устар. паек, порция7) гос. фин., брит., преим. мн. местный налог на недвижимость* (налог со стоимости земельной собственности и зданий, выплачиваемый предприятиями в местный бюджет)See:8) общ., амер. оценка, отметка (напр., в школе)2. гл.1)а) эк. оценивать, производить оценку; исчислятьб) общ. расценивать, оценивать, ценитьThe students rated him very high. — Студенты его очень ценят.
The department is rated as the best in the nation in its field. — Отдел считается лучшим в своей области во всей стране.
2) общ. приписывать ранг [класс\]; классифицировать, определять классthe item was rated "unique" — предмет был определен как "уникальный"
3) гос. фин. оценивать для целей налогообложения ( определять стоимость имущества с целью расчета налогов)See:
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noun 1) ставка (процента, комиссии); тариф, такса; 2) валютный курс; 3) темп роста, уровень; 4) стоимость единицы рекламного времени или места в газете; 5) цена; 6) норма, размер, процент, доля, коэффициент. v 1) оценивать, производить оценку, исчислять, оценивать 2) облагать налогом.* * *• /vt/ оценивать• 1) курс; 2) ставка* * *Ставка курс цена налог.. . Словарь терминов по риск-медеджменту .* * *сумма, взимаемая при определенной операции перестрахования и, таким образом, являющаяся средством для расчета страховой премии; обычно выражается в виде процентного соотношения-----Финансы/Кредит/Валютасоотношение между валютами разных стран, определяемое их покупательной способностью и другими факторами-----тарифная ставка за единицу рекламного времени или места -
7 advertisement column
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8 advertising rate
рекл. рекламный тарифб) (цена эфирного времени на радио, телевидении)Syn:See: -
9 cover advertisement
рекл. реклама на обложке, рекламное объявление на обложке (рекламное объявление, размещенное на обложке журнала, книги)See: -
10 cover rate
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11 insertion rate
Mktgthe cost of a single appearance of an advertisement -
12 ad click rate
"The ratio of ad clicks to ad requests, used to quantify audience response to an advertisement." -
13 Anzeigentarif
Anzeigentarif
advertisement (Br.) (space, US coll.) rates, advertising charges, advertising-rate base, advertisement-rate schedule, rate card (US), (Zeitungskopf) business notice;
• z. Zt. gültiger Anzeigentarif temporary rate sheet;
• kombinierter Anzeigentarif combination rate;
• Anzeigentarif für Einzelinsertionen ohne Rabatt one-time (transient) rate;
• Anzeigentarif für ortsansässige Firmen local rates;
• Anzeigentarif für Verkehrsmittelwerbung car-card rates. -
14 рекламный тариф
1) Advertising: advertisement rate, advertising rate2) Tourism: promotional rate -
15 тариф за публикацию рекламы
Economy: advertisement rate, advertising rateУниверсальный русско-английский словарь > тариф за публикацию рекламы
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16 Anzeigendienst
Anzeigendienst
advertising service;
• Anzeigendirektor advertising (advertisement) director;
• Anzeigendisposition placing space orders (US coll.);
• Anzeigeneinnahmen ad revenues (US);
• Anzeigeneinstufung nach dem Werbetext order-of-merit rating;
• wiederkehrendes Anzeigenelement standing detail;
• Anzeigenentwurf advertising design;
• Anzeigenerinnerungstest blind product text;
• Anzeigenerscheinungsplan schedule of insertions;
• Anzeigenexpedition advertising agency, publicity agent, space buyer (US coll.);
• Anzeigenfachblatt advertising paper;
• Anzeigenfachmann advertising expert, adman;
• Anzeigenfestpreis flat rate;
• Anzeigenflaute flatness in the advertising business;
• Anzeigenfließsatz undisplay (US);
• Anzeigenfriedhof newspaper graveyard, cocktail of ads (US);
• Anzeigengebühren advertising charges (fees), adrates (US);
• Anzeigengestalter advertisement designer;
• Anzeigengestaltung creative copy and art work;
• Anzeigengestaltung an verschiedene freiberuflich tätige Grafiker vergeben to order art work from free lancers;
• Anzeigengröße space size (US coll.);
• verschiedene Anzeigengrößen mixed space units (US coll.);
• Anzeigengrundmaß inch, agate line (US);
• Anzeigengrundpreis open (basic) rate, open time rate (US);
• Anzeigenhäufigkeit frequency of insertion;
• Anzeigenjahr contract year;
• langfristig geplante Anzeigenkampagne replanned advertising campaign;
• Anzeigenkäufer space buyer (US coll.);
• Anzeigenkennzeichnung keying an advertisement;
• Anzeigenklischee advertising block;
• Anzeigenkosten space charges (fees) (US coll.);
• bedeutsamer Anzeigenkunde large newspaper space user (US coll.);
• Anzeigenkunde der Hauptausgabe national advertiser;
• Anzeigenleeraum belegen to buy remnant (standby) space (US coll.);
• Anzeigenleiter advertisement director (Br.), advertisement (publicity, advertising, US) manager;
• auf der Auflage beruhende Anzeigenliste circulation rate base;
• Anzeigenmaß inch, agate line (US);
• Anzeigenmittler space broker (US coll.);
• Anzeigenplantage newspaper graveyard, cocktail of ads (US);
• Anzeigenplanung nach Verlegerwahl run of paper;
• reservierter Anzeigenplatz reserved position;
• Anzeigenplatzierung placing of advertising, ad position (US). -
17 Anzeige
Anzeige f 1. COMP display, indicator; 2. GEN, KOMM advice; 3. MEDIA advertisement, ad; 4. PAT notification; 5. V&M advertisement, ad; 6. VERSICH advice; 7. WIWI advertisement, ad; 8. RECHT notice • laut Anzeige von GEN as per advice from, as per advice of* * *f 1. < Comp> display, indicator; 2. <Geschäft, Komm> advice; 3. < Medien> advertisement (ad) ; 4. < Patent> notification; 5. <V&M> advertisement (ad) ; 6. < Versich> advice; 7. <Vw> advertisement (ad) ; 8. < Recht> notice* * *Anzeige
(Ankündigung) announcement, (Avis) advice [note], letter of advice, (bei der Behörde) declaration, charge, denouncement, denunciation, report, (Bekanntmachung) notification, (Computer) display, (Mitteilung) notice, (Wertangabe) declaration of value, (Zeitung) advertisement, ad (coll.), insert[ion];
• amtliche Anzeige official announcement;
• angeschnittene Anzeige (Werbung) bleed page (advertisement);
• redaktionell aufgemachte (gestaltete) Anzeige editorial style of (editorialized) advertisement, advertorial (US sl.);
• sensationell aufgemachte Anzeige flaring advertisement;
• digitale Anzeige digital display (indication);
• doppelseitige Anzeige double-page spread;
• Neugier erregende Anzeige teaser advertisement (US);
• feuilletonistische Anzeige advertisement in feuilleton style (in a short story);
• terminlich fixierte Anzeige fixed-date advertisement;
• ganzseitige Anzeige spread, full-page advertisement (ad, US);
• nicht gebrachte Anzeige holdover;
• gedruckte Anzeige printed advertisement;
• besonders gestaltete Anzeige display-type advertisement;
• redaktionell gestaltete Anzeige editorial style of (editorialized) advertisement;
• großflächige Anzeigen large-scale space ads (US);
• großformatige Anzeige big-splurge advertisement, spectacular;
• halbseitige Anzeige half-page advertisement;
• kleine Anzeigen classified advertisements, small (want) ads (US);
• laufende kleine Anzeigen rate holders (US);
• mehrfarbige Anzeige colored ad (US);
• unmittelbar über und neben dem Rand platzierte Anzeige over and next matter;
• gegenüber dem Text platzierte Anzeige matter facing text;
• redaktionelle Anzeige reader advertisement, reading notice;
• rubrizierte Anzeigen smalls;
• seitenbeherrschende Anzeige page dominance;
• seitenteilige Anzeige space advertisement;
• einzeln stehende Anzeige sole advertisement;
• telegrafische Anzeige wire (cable) message;
• textanschließende Anzeige following (next to reading, facing) matter;
• überladene Anzeige buckeye;
• umrandete Anzeige boxed advertisement;
• unverzügliche Anzeige (Versicherungspolice) immediate notice;
• zum Plakat vergrößerte Anzeige blowup;
• zweiseitige Anzeige two-page advertisement, double-page spread;
• Anzeige von Gefahrenumständen (Versicherung) [material] representation;
• Anzeige in der Gesamtausgabe full-run edition advertisement;
• Anzeige über die erfolgte Geschäftsverlegung notice of removal;
• doppelseitige Anzeige in Heftmitte center (US) (centre, Br.) spread position advertisement;
• fingierte Anzeige zu Testzwecken dummy advertising;
• Anzeige des Vertragrücktritts notice of recission;
• Anzeige aufgeben to advertise, to insert an advertisement in a newspaper;
• nicht platzierte Anzeige in der nächsten Woche bringen to roll over an advertisement to the next week;
• Anzeige laufen haben to run an advertisement;
• Anzeige bei verschiedenen Werbeträgern unterbringen to place advertisements in various media;
• Anzeigebefehl (Computer) indicator instruction;
• Anzeigefrist notification period. -
18 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
19 Anzeigenreservierung
Anzeigenreservierung
advertising reservation;
• Anzeigenrichtsatz advertising rate base;
• kombinierter Anzeigenrichtsatz combination rate;
• Anzeigenschluss [copy] deadline (US), closing hour, publisher’s deadline (US), [editorial] closing, forms close, copy (closing) date;
• Anzeigenseite advertising page (sheet), page of advertising;
• angeschnittene Anzeigenseite bleed-page advertisement;
• Anzeigensektor advertising sector;
• Anzeigenserie serial advertisement;
• Anzeigenserie auf Abzahlungsbasis hire-purchase advertisement (Br.);
• Anzeigenspalte advertising (advertisement) column;
• Anzeigensplit split run;
• Anzeigenspiegel advertising-page plan (type area);
• Anzeigenstreifen advertising strip. -
20 compra
f.purchase.por la compra de una enciclopedia te regalan un televisor if you buy an encyclopedia, they'll give you a television freeesta impresora fue una excelente compra this printer was a really good buyalgunos supermercados te llevan la compra a casa some supermarkets deliver your shopping to your homeir de compras to go shoppingcompra al contado cash purchasepres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: comprar.imperat.2nd person singular (tú) Imperative of Spanish verb: comprar.* * *1 purchase, buy\hacer la compra to do the shopping, go shoppingir a la compra to go shoppingir de compras to go shoppingcompra a crédito credit purchasecompra a plazos hire purchase, US instalment buyingcompra al contado cash purchase* * *noun f.purchase, buying* * *SF1) (=proceso) purchase, purchasing, buyingtengo que ir a la compra — I've got to do the shopping, I've got to go shopping
compra a granel — (Com) bulk buying
compra a plazos — hire purchase, installment plan (EEUU)
compra proteccionista — (Com) support buying
2) (=artículo) purchase* * *a) ( acción)están muy ocupados con la compra de la casa — they're very busy with buying the house o (frml) with the house purchase
hacer las compras or (Esp) la compra — to do the shopping o (colloq) shop
b) ( cosa comprada) buy, purchase (frml)fue una buena/mala compra — it was a good/bad buy
* * *= acquisition, procurement, purchase, purchasing, shopping, buy-out, buying, shopping order, buy-in, propertisation [propertization, -USA].Ex. Mergers and acquisitions are playing an increasing important part in corporate strategies, stimulated by the scramble for market position in the new Europe.Ex. In 1983 the EC funded contracts which entailed the procurement of goods and services amounting to 400 million pounds.Ex. These details are primarily useful as a record of expenditure or to organisations or individuals contemplating the purchase of a work.Ex. Research libraries use them to fill in titles that may have been missed in the initial round of purchasing.Ex. CACs have dealt with pre- shopping advice, education on consumers' rights and complaints about goods and services, advising the client and often obtaining expert assessments.Ex. The book and serial industry has recently witnessed several takeovers, buy-outs, and mergers.Ex. The library has a centre for buying, cataloguing and storing microform, audio-visual media and other non-book material.Ex. This would herald the age of computer commuting, with customers dialling for bank statements and shopping orders.Ex. The seminar will deal with the processes of developing and ensuring corporate buy-in to a digital preservation policy.Ex. Of course, the open source zealots are still likely to be up in arms about what they perceive to be propertisation of communal intellectual resources.----* adquisición por compra o intercambio = non-gratuitous acquisition.* agente inteligente de compras = shopping agent.* anuncio de compra-venta = classified advertisement.* anuncio de compra-venta = classified ad.* asesoramiento antes de la compra = pre-shopping advice.* bolsa de la compra = shopping bag, grocery bag, carrier bag.* bolsa para la compra = shopping bag, carrier bag.* buena compra = good buy.* carrito de la compra = shopping trolley, shopping cart.* carro de la compra = shopping cart, shopping trolley.* catálogo comercial de compra por correo = mail order catalogue.* cesta de la compra = food bill, shopping basket, food basket.* cesta de la compra, la = cost of living index.* compañía de compra por alquiler = hire-purchase company.* compra a plazos apartando el producto = layaway, lay-by.* compra compulsiva = impulse shopping.* compra de acciones = shareholding.* compra de libros = book buying [book-buying], book supply, book purchasing.* compra desaforada = shopping spree.* compra desde casa = armchair shopping.* compra de una compañía por otra = corporate takeover.* compra en línea = online shopping.* compra impulsiva = impulse buy.* compra por correo = mail-order.* compras de última hora = last-minute shopping.* compra-venta de coches = auto dealer.* comprobante de compra = proof of purchase.* derecho preferente de compra = preemption [pre-emption].* descuento por compra al por mayor = bulk deal, bulk rate, bulk rate discount.* día de compras = shopping trip.* fiebre de las compras = shopping fever.* garantía de compra = proof of purchase.* hábito de compra = shopping habit, buying habit, purchasing habit, consumption habit.* hacer compras = do + shopping.* hacer una compra = make + a purchase.* ir de compras = go + shopping.* lista de compra = shopping list.* mejor compra = best buy.* oferta de compra de una compañía por otra = takeover bid.* opción de compra = buying option, purchasing option.* opción de compra de acciones = stock option.* orden de compra = purchase order.* plan de compra = purchase plan.* política de compras = purchasing policy.* precio de compra = purchase price.* precio especial por compra al por mayor = bulk deal.* préstamo para compra de coche = car loan.* presupuesto para la compra de libros = book funds [bookfunds].* presupuesto para la compra de material = materials budget.* prueba de compra = proof of purchase.* sección de compras = acquisitions department, order department.* servicio de compra por televisión = teleshopping service.* servicio de compras = acquisition(s) service.* tienda de compras por Internet = online store.* viaje de compras = shopping trip.* * *a) ( acción)están muy ocupados con la compra de la casa — they're very busy with buying the house o (frml) with the house purchase
hacer las compras or (Esp) la compra — to do the shopping o (colloq) shop
b) ( cosa comprada) buy, purchase (frml)fue una buena/mala compra — it was a good/bad buy
* * *= acquisition, procurement, purchase, purchasing, shopping, buy-out, buying, shopping order, buy-in, propertisation [propertization, -USA].Ex: Mergers and acquisitions are playing an increasing important part in corporate strategies, stimulated by the scramble for market position in the new Europe.
Ex: In 1983 the EC funded contracts which entailed the procurement of goods and services amounting to 400 million pounds.Ex: These details are primarily useful as a record of expenditure or to organisations or individuals contemplating the purchase of a work.Ex: Research libraries use them to fill in titles that may have been missed in the initial round of purchasing.Ex: CACs have dealt with pre- shopping advice, education on consumers' rights and complaints about goods and services, advising the client and often obtaining expert assessments.Ex: The book and serial industry has recently witnessed several takeovers, buy-outs, and mergers.Ex: The library has a centre for buying, cataloguing and storing microform, audio-visual media and other non-book material.Ex: This would herald the age of computer commuting, with customers dialling for bank statements and shopping orders.Ex: The seminar will deal with the processes of developing and ensuring corporate buy-in to a digital preservation policy.Ex: Of course, the open source zealots are still likely to be up in arms about what they perceive to be propertisation of communal intellectual resources.* adquisición por compra o intercambio = non-gratuitous acquisition.* agente inteligente de compras = shopping agent.* anuncio de compra-venta = classified advertisement.* anuncio de compra-venta = classified ad.* asesoramiento antes de la compra = pre-shopping advice.* bolsa de la compra = shopping bag, grocery bag, carrier bag.* bolsa para la compra = shopping bag, carrier bag.* buena compra = good buy.* carrito de la compra = shopping trolley, shopping cart.* carro de la compra = shopping cart, shopping trolley.* catálogo comercial de compra por correo = mail order catalogue.* cesta de la compra = food bill, shopping basket, food basket.* cesta de la compra, la = cost of living index.* compañía de compra por alquiler = hire-purchase company.* compra a plazos apartando el producto = layaway, lay-by.* compra compulsiva = impulse shopping.* compra de acciones = shareholding.* compra de libros = book buying [book-buying], book supply, book purchasing.* compra desaforada = shopping spree.* compra desde casa = armchair shopping.* compra de una compañía por otra = corporate takeover.* compra en línea = online shopping.* compra impulsiva = impulse buy.* compra por correo = mail-order.* compras de última hora = last-minute shopping.* compra-venta de coches = auto dealer.* comprobante de compra = proof of purchase.* derecho preferente de compra = preemption [pre-emption].* descuento por compra al por mayor = bulk deal, bulk rate, bulk rate discount.* día de compras = shopping trip.* fiebre de las compras = shopping fever.* garantía de compra = proof of purchase.* hábito de compra = shopping habit, buying habit, purchasing habit, consumption habit.* hacer compras = do + shopping.* hacer una compra = make + a purchase.* ir de compras = go + shopping.* lista de compra = shopping list.* mejor compra = best buy.* oferta de compra de una compañía por otra = takeover bid.* opción de compra = buying option, purchasing option.* opción de compra de acciones = stock option.* orden de compra = purchase order.* plan de compra = purchase plan.* política de compras = purchasing policy.* precio de compra = purchase price.* precio especial por compra al por mayor = bulk deal.* préstamo para compra de coche = car loan.* presupuesto para la compra de libros = book funds [bookfunds].* presupuesto para la compra de material = materials budget.* prueba de compra = proof of purchase.* sección de compras = acquisitions department, order department.* servicio de compra por televisión = teleshopping service.* servicio de compras = acquisition(s) service.* tienda de compras por Internet = online store.* viaje de compras = shopping trip.* * *1(acción): hemos estado muy ocupados con la compra de la casa we've been very busy with buying the house o ( frml) with the house purchasehas hecho una excelente compra that was a good buyir de compras to go shoppinghicimos algunas compras we did some shopping o we bought a few thingshacer la compra ( Esp) or ( AmL) las compras para la semana to do the weekly shopping o ( colloq) shopjefe de compras chief buyerla compra de dos o más artículos le da derecho a participar en nuestro sorteo if you purchase two or more items you will be eligible o the purchase of two or more items makes you eligible to take part in our draw2 (cosa comprada) buy, purchase ( frml)este vestido fue una buena/mala compra this dress was a good/bad buypon la compra en la cocina ( Esp); put what you've bought in the kitchen, put the shopping in the kitchen ( BrE)* * *
Del verbo comprar: ( conjugate comprar)
compra es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
compra
comprar
compra sustantivo femeninoa) ( acción):
hacer las compras or (Esp) la compra to do the shopping;
compra por teléfono teleshopping
comprar ( conjugate comprar) verbo transitivo
comprale algo a algn ( a quien lo vende) to buy sth from sb;
( a quien lo recibe) to buy sth for sb
compra sustantivo femenino
1 (acción) buying
ir de compras, to go shopping
2 (objeto comprado) purchase, buy
(conjunto de alimentos) shopping
comprar verbo transitivo
1 to buy: compramos el ordenador a plazos, we bought the computer on hire purchase
le compra el periódico a Lucía, (para Lucía) he buys the newspaper for Lucia
(Lucía lo vende) he buys the newspaper from Lucia
2 figurado (sobornar) to bribe, buy off
' compra' also found in these entries:
Spanish:
adquisición
- amortizar
- bolsa
- carrito
- comprar
- desorbitar
- dos
- las
- negociar
- opción
- salida
- súper
- barato
- cambiar
- canasta
- catálogo
- clavar
- ganga
- gestionar
- hacer
- importe
- mandado
- pilón
- práctico
- realizar
- talón
English:
bag
- bring up
- buy
- deposit
- first-time
- for
- insider dealing
- insider trading
- leverage
- outsourcing
- purchase
- shopping
- shopping bag
- throw in
- trolley
- any
- business
- deal
- dealer
- first
- free
- hire
- take
- teleshopping
- whichever
* * *compra nf1. [adquisición] purchase;están considerando la compra de un automóvil they are thinking about o considering buying a car;por la compra de una enciclopedia te regalan un televisor if you buy an encyclopedia, they'll give you a television free;ir de compras to go shoppingcompra apalancada leverage buyout;compra al contado [en efectivo] cash purchase;Am compra en cuotas Br hire-purchase, US installment plan;compra al por mayor bulk buying;2. [objeto adquirido] purchase, buy;esta impresora fue una excelente compra this printer was a really good buy;algunos supermercados te llevan la compra a casa some supermarkets deliver your shopping to your home;deja la compra sobre la mesa leave the shopping on the tablecompra impulsiva o por impulso impulse buy* * *f1 acción purchase;hacer la compra, ir a la compra do the shopping;ir de compras go shopping* * *compra nf1) : purchase2)ir de compras : to go shopping3)orden de compra : purchase order* * *compra n (adquisición) purchase / buy
Страницы
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